News Release – September 24, 2010
Saskatoon, Saskatchewan
TOP SECRET!
Delegation Heads to meet the Canadian Society of Association Executives (CSAE) in Quebec City.
A 13 member team from Saskatoon has arrived in Quebec City for the CSAE 2010
(September 23-25). Their mission is to launch a promotional campaign for Tourism
Saskatoon and its partners entitled - “Top Secret”. This is a one year program that
is meant to build excitement for Saskatoon as the 2011 host city for CSAE.
Saskatoon is being seen by many associations as a choice destination for conventions
and events; an exciting development for the city. Each delegate of CSAE
represents an association that hosts their own annual convention and meetings.
Many opportunities exist to promote Saskatoon’s unique strengths as a conventions
and events destination. Intrigue, excitement and engagement are the operative words in
creating a successful host campaign.
“Considered by many as Canada’s “association of associations”, CSAE is the
professional organization of more than 1,625 executive members who manage many
of this country’s most progressive associations, as well as those who supply the
sector with essential products and services.” comments Todd Brandt, President and
CEO of Tourism Saskatoon.
The delegation consists of Tourism Saskatoon’s “Conventions Saskatoon!” members,
CSAE Executive, business members and industry leaders. Members are led by Co-Chairs –
Harry Janzen (Executive Officer, Saskatoon Region Association of Realtors) and Silvia Martini
(V.P. Marketing for Tourism Saskatoon.
“Many opportunities to pursue these business to business relationships are expected to lead
to future business. Leveraging these promotional and public relations opportunities can
positively impact business and economic growth potential.” Silvia Martini, V.P. Tourism
Saskatoon and Co-Chair for Saskatoon Host Committee
For further information please call:
Todd Brandt, President and CEO, Tourism Saskatoon
at (306) 931-7574
tbrandt@tourismsaskatoon.com
or
Shannon Cossette
Communication, Media
at (306) 931-7585
scossette@tourismsaskatoon.com
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BACKGROUNDER:
This campaign will feature costumed team members portraying secret agents, clues and secret stash prizes.) Clues and prizes revealed at the conference and throughout the year will entice, intrigue and increase registration for the 2011 event which will be hosted in Saskatoon.
Saskatoon’s Secret Agents will distribute clue cards throughout the conference, and engage delegates at the Tourism Saskatoon exhibit. A “Shaken with a Twist” James Bond theme will energize the closing CSAE Honours & Awards Luncheon. Secrets will be revealed and invitations extended for 2011. The lunch culminates with one lucky delegate winning the “Secret is in the Bling” package!
Committee Members Include:
- Harry Janzen, (Co-Chair), Executive Officer, Saskatoon Regional Association of Realtors
- Silvia Martini , (Co-Chair), V.P. Marketing, Tourism Saskatoon
- Nowshad Ali,(President and CEO), On Purpose Leadership
- Steven Johnson, (Director), Convention & Event Sales, Tourism Saskatoon
- Shawna Nelson, (Director), Marketing and Sales, Sheraton Cavalier
- Carl Schlosser, (Director), Saskatoon Prairieland Park
- Irene Seiferling, (Principal), Board Dynamics
- Kathy Specht, (Sales Manager), TCU Place, Saskatoon Arts & Convention Centre
- Coordinators: Tourism Saskatoon Staff (Amber Johnson, Shauna Morrison)
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