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career opportunities

Director of Leisure Marketing
(Full time; one-year term to cover maternity leave)
Anticipated start date: June 15, 2015

Overall Purpose:
This position provides leadership in the effective marketing of Saskatoon as a leisure destination to consumers, trade and convention/event delegates.

This position also manages the Travel Trade and Visitor Services departments.

The successful individual will:

  • Develop, implement and analyse an annual leisure marketing program, including all campaign development, media buying and budgeting.
  • Deploy marketing metrics to efficiently allocate resources to the most rewarding initiatives.
  • Maintain effective working relationships with key contacts.
  • Oversee the coordination of FAM tours and site visits in the area of travel trade, and participate as needed.
  • Responsible for developing promotional programs and contesting.
  • Responsible for the development of key Tourism Saskatoon publications, i.e. ExploreYXE Guide, Hot Times, Mini-Map, brochures, etc.
  • Represent Tourism Saskatoon at travel trade marketplaces.
  • Responsible for the Tourism Saskatoon website, including mobile site and microsites.
  • Oversee team of Summer Experience Experts.

Characteristics, skills, and education:

  • Six years' experience in marketing and/or tourism or a combination of experience and a certificate, diploma, or degree in a marketing or tourism related field.
  • Comprehensive knowledge of current marketing and project management concepts and practices.
  • A minimum of two years management experience.

Travel is required

Please submit your resume in confidence by Thursday, April 30, 2015 to:

By Mail: 101 - 202 - 4th Avenue North
Saskatoon, SK S7K 0K1



101-202 Fourth Avenue North, Saskatoon, SK S7K 0K1
Phone: (306) 242-1206 | Fax: (306) 242-1955 | 1-800-567-2444