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Destination Marketing Association International
Tourism Saskatoon is proud to have accreditation from the Destination Marketing Accreditation Program (DMAP), an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.
As one of only a handful of destinations in Canada to receive this accreditation, and one of only 101 in the world, Tourism Saskatoon considers it to be an honour. In order to be certified as a DMAP destination, the organization’s operations and business practices had to conform to sixteen domains ranging from governance to sales to innovation
Tourism Saskatoon is a membership-based business organization with the majority of revenues coming from the private sector. It has a fifteen member Board of Directors, including two city councillors and a staff of fourteen tourism experts. Most of their funding comes from owner groups such as the Hotels Association, investors and its 460 business members.
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
For additional information on DMAP, visit www.destinationmarketing.org.