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| President and CEO |
My responsibilities cover many areas such as: implementation of the strategic plan set by the board of directors, resource development, team coordination, providing senior direction for research, marketing, and product development activities. I also manage Saskatoon's Destination Marketing Program, and am the corporate liaison with the Saskatoon Hotel's Association, the City of Saskatoon, Tourism Saskatchewan, the Tourism Industry Association of Canada and Destination Canada. I am the current chair of the Destination Marketing Association of Canada.
Director of Industry Development and Sports Tourism
I assist new events, festivals and attractions with market intelligence and incubation funding to animate and enhance Saskatoon as a major destination for visitors. I liaise with local, provincial and federal governments to advocate on behalf of tourism operators and our DMO to show tourism's impact to the Saskatoon economy. Our Sports Tourism team works with local organizations to bring sporting events to Saskatoon that raise awareness of Saskatoon nationally and internationally and have economic impact.
| Finance and Personnel Officer |
I manage the financial and personnel programs for Tourism Saskatoon.
|Director of Leisure Marketing |
I am responsible for the marketing and promotion of Saskatoon as a leisure destination to independent and group travellers by coordinating all marketing campaigns, media buying, and visitor services initiatives. I also develop and manage Tourism Saskatoon's key publications, collateral materials, and website development.
| Director of National Conventions and Event Marketing |
I am responsible for leading efforts to promote Saskatoon as a national convention and cultural event destination. This includes strategic planning, marketing, promotions, and sponsorship both locally and on a national level. I lead the National Strategic Advisory Committee, manage an External Advisory Committee of industry professionals, and am a member of the Saskatoon Women's Network.
Director of Media
I work with local, national, and international media to promote Saskatoon through earned media coverage on both traditional and social media channels.
| Director of International Sales and Tradeshow Development |
I am responsible for promoting and securing international convention business for Saskatoon, and to strengthen relationships within the local community. I also manage the development of marketing and collateral materials for the international department and continue to look for new ways to create homegrown conferences and tradeshows.
| Convention and Event Sales Executive |
I promote Saskatoon as a destination for national conventions and cultural events, highlighting our world class hotels, facilities, restaurants, attractions, festivals and more.
| National Convention Sales Coordinator |
As the National Convention Sales Coordinator, I provide assistance to the National Conventions Team and promote Saskatoon as a great destination to host national conventions. I support local leaders, meeting planners and our Saskatoon partners on everything from venues, entertainment, site visits and convention services.
| Leisure Marketing Coordinator |
I coordinate and assist in managing all areas of our department's marketing campaigns and initiatives with the Director of Leisure Marketing. I am the lead contact for: travel trade, CMS at tourismsaskatoon.com, our image library platform, and the production of printed collateral.
| Program Specialist & Executive Administrator |
I manage and market Tourism Saskatoon's Green Stem program and the Trails of 1885 program website. I work in conjunction with the CEO for all functions of the board of directors and stakeholders.
| Media Specialist |
As Media Specialist, my job is to create opportunities for travel media to write about Saskatoon, as well as to engage local media for the benefit of Tourism Saskatoon. I also operate our various social media channels, and generate PR collateral.
| Sport and Event Sales Executive |
I work with local, provincial, and national sport organizations to identify and bid on sport events for Saskatoon.
| Visitor Services and Membership Coordinator |
I coordinate the visitor services area, the Summer Visitor Experience Team, the Tourism Saskatoon mascot "Sunny", the information stands across the city and the distribution of printed promotional materials. My membership responsibilities include anything to do with membership and member events.
| International Convention Sales Executive |
I assist in promoting Saskatoon world wide and strengthen relationships with the local community to show that Saskatoon is a great place to host international conventions. I support the local leaders, meeting planners, and conveners on everything from venues, to entertainment, to pre- and post tours. I am here to help!