Saskatoon's Diversity Network Celebrates 20 years of Pride

Published: Jun 6, 2012

Tourism Saskatoon salutes organizers of Saskatoon Pride Festival

SASKATOON, SK – “Out is in” for the 2012 Saskatoon Pride Festival taking place June 9 - 16.  This year’s festival marks the 20th anniversary of pride celebrations in the city.

As a result of record-breaking attendance records, the Saskatoon Pride Festival has outgrown its previous location of City Hall Civic Square, and is now celebrated at Victoria Park near River Landing.

“Over the last few years, the Saskatoon Pride Festival has seen unprecedented growth in attendance,” said Brice Field, Chairman of the Saskatoon Diversity Network. “Last year saw record-breaking attendance numbers in the Pride Parade with over 2,500 participants, which is a 75 per cent increase in participation from the year before! These numbers show us that Saskatoon is becoming a city where we recognize and celebrate diversity within ourselves, friends, families, work places and society”.

“The secret to tapping into the lucrative LGBT (Lesbian, Gay, Bisexual and Transgender) travel market is to have well-developed products of interest to various segments of this market,” said Todd Brant, President and CEO of Tourism Saskatoon. “These travellers, 1.8 million strong in Canada, spend over $7 billion annually for travel, outpacing other markets two-to-one in spending.  The 20th annual Pride Festival represents a distinct economic and social opportunity for Saskatoon.  Our congratulations to the organizers.”

The Rainbow Flag Raising and press conference is scheduled for 10:30 a.m. on Monday, June 11 at Saskatoon City Hall. The Carnivale 2012 Pride Dance will be held Friday, June 15 from 9 p.m. to 2 a.m. at the Odeon Events Center, and the 2012 Pride Parade will commence at 1 p.m. on Saturday, June 16, through the downtown core.  

For further information and events listings please contact the Saskatoon Diversity Network at 306-371-4600 or visit

For more information about visiting Saskatoon, visit

Media Contacts:

Angela Moore
Director of Media
Tourism Saskatoon
Direct: 306-931-7585 

Todd Brandt
President  & CEO
Tourism Saskatoon
Direct: 306-931-7574

About Tourism Saskatoon
Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel.  Services include convention and events attraction, media relations, and membership services advocacy.  Tourism Saskatoon is one of only five internationally accredited destination marketing organizations in Canada.  Nicknamed “the hub city” for its numerous domestic and international transportation connections, Saskatoon is known for its expansive parklands and admired for its arts and culture scene, festivals, and major sporting events.  For more information, visit

101-202 Fourth Avenue North, Saskatoon, SK S7K 0K1
Phone: (306) 242-1206 | Fax: (306) 242-1955 | 1-800-567-2444