Published: Aug 2, 2011

Tourism Saskatoon congratulates hometown band after landing the cover of Rolling Stone magazine.


SASKATOON August 2, 2011 – It’s a big day in Saskatoon. Local rock band, The Sheepdogs, are hometown heroes, beating out 15 other bands to take home the ultimate prize in music: their photo on the cover of Rolling Stone magazine.

After an intense six month competition and more than half a million votes cast, Saskatonian boogie rockers The Sheepdogs receive the distinction of being the first unsigned band to ever appear on the cover of Rolling Stone, as well as a recording contract from Atlantic Records.

“We couldn’t be prouder of The Sheepdogs and the effort they put in to making this achievement happen,” says Todd Brandt, President and CEO of Tourism Saskatoon.  “The city has been following this competition for months and it has been amazing to watch the band journey from Saskatoon to the international stage.  We were ecstatic when they were announced as winners.”

As part of their Choose the Cover contest, the editors at Rolling Stone handpicked 16 unsigned bands to compete for one of music’s biggest prizes. The Sheepdogs progressed through four tournament style elimination rounds that included public voting, recording in studio with a major record producer, and a live showcase in front of editors and music executives to secure their place in the finals.  As one of the last two surviving bands, The Sheepdogs competed in a head-to-head battle of the bands against Los Angeles based singer-songwriter Leila Broussard, on-stage at the Bonnaroo Music Festival in Manchester, TN.

The Sheepdogs will appear on the cover of Rolling Stone’s August 18, 2011 issue, on newsstands August 5.

- 30 -

Media contact:
Kelly Bertoncini
Manager, Media Relations

Tourism Saskatoon
Direct: 306-931-7585


About Tourism Saskatoon
Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services and advocacy. One of a few destinations in Canada, Tourism Saskatoon holds Destination Marketing Accreditation by Destination Marketing Association International. Nicknamed “the hub city” for its numerous domestic and international transportation connections, Saskatoon is known for its expansive parklands and admired for its arts and culture scene, festivals and major sporting events. For more information, visit  

101-202 Fourth Avenue North, Saskatoon, SK S7K 0K1
Phone: (306) 242-1206 | Fax: (306) 242-1955 | 1-800-567-2444