Published: Sep 16, 2011
Tourism Saskatoon’s new campaign has global reach. 

SASKATOON, SK – September 16, 2011 – The Secret is out. Saskatoon is Calling.
Tourism Saskatoon has launched an ambitious new marketing campaign – Saskatoon is Calling – to tell the world about the benefits of hosting an event in one of Canada’s fastest growing cities.

The new campaign was announced at the first day of the Canadian Society of Association Executives (CSAE) 2011 National Conference & Showcase which runs until Saturday. 

“Saskatoon is Calling will show a new confidence in our city and our ability to host major events. It also shows that we are stepping out and selling our city, and not just waiting for someone to come discover us,” says Tourism Saskatoon President and CEO Todd Brandt. He notes that the campaign crosses over to all of Tourism Saskatoon’s marketing programs including sports, leisure, trade and media.

“For the past few years we have been using The Secret is in Saskatoon as a campaign for our conventions and event marketing. It’s hard to keep a secret now that everyone is talking about us. It was time for something new,” Brandt said.

For the past decade Saskatoon has played host to many high profile events and conferences, including the JUNOS and the World Junior Hockey Championships. In 2012, the city will be adding the Canadian Country Music Awards, Tim Horton’s Brier and the Federation of Canadian Municipalities to its roster.

And the secret is truly out; Saskatoon has been making recent headlines across the country. Last week it was reported that Saskatoon’s iconic Broadway Avenue was named one of Canada's Great Streets. While unemployment continues to rise elsewhere in Canada, Saskatchewan’s unemployment rate remains the lowest in the country and Saskatoon’s is the fourth lowest for a metropolitan area in Canada. Also, the Conference Board of Canada has declared that Saskatoon will see strong economic growth this year, and its economy will expand by 4.1 per cent, growing at an even faster pace than other cities across Canada..

Saskatoon is fast becoming one of Canada’s most impressive cities and Saskatoon is Calling emphasizes this extraordinary momentum and the city’s emergence as a prime meetings and convention destination.

For more information about Tourism Saskatoon, please visit

- 30 -

Media contacts:
JoAnne Wasko
Director of Markets, Advertising & Media
Tourism Saskatoon
Direct: 306-931-7572

Todd Brandt
President & CEO
Tourism Saskatoon
Direct: 306-931-7574

About Tourism Saskatoon
Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services and advocacy. One of a few destinations in Canada, Tourism Saskatoon holds Destination Marketing Accreditation by Destination Marketing Association International. Nicknamed “the hub city” for its numerous domestic and international transportation connections, Saskatoon is known for its expansive parklands and admired for its arts and culture scene, festivals and major sporting events. For more information, visit

101-202 Fourth Avenue North, Saskatoon, SK S7K 0K1
Phone: (306) 242-1206 | Fax: (306) 242-1955 | 1-800-567-2444