Tourism Saskatoon works toward a green future
Vision, passion and a bit of elbow grease propel Tourism Saskatoon’s member-focused sustainability program
With Earth Day just around the corner, Tourism Saskatoon is proud to declare that concrete efforts are being made to build the green capacity of its membership.
What began as a firm and enthusiastic commitment from Tourism Saskatoon’s Board of Directors, is now well on its way to becoming a full-fledged capacity building program aimed at enhancing workplace sustainability. Tourism Saskatoon recognized the need to improve the level of sustainable business activity among membership, and included this as part of its 2010-2014 Strategic Plan.
“Tourism’s environmental footprint is undeniable,” said Todd Brandt, President and CEO of Tourism Saskatoon. “Today’s consumers, as well as event and meeting planners, expect leadership from our industry to address these concerns. Enacting environmentally sustainable practices in an organization can be a great team-building exercise, and it often brings about positive change to a business’s bottom line. Our strategic plan commits Tourism Saskatoon to further the greening of our local industry.”
After consultation with membership, a report called Gauging the Green was released. The report recommended a plan to address the members’ most pressing concerns about incorporating green practices in the workplace. Tourism Saskatoon made a swift decision to implement the plan.
Together with an eleven-person, member-based advisory committee, management consultant Tanya Ringdal constructed a capacity building program to offer members tangible and compelling opportunities to engage in Tourism’s green initiative.
In the six months since the team came together, they have realized significant progress. So far, their activities have included:
- Researching and cataloguing best practices of the sustainability-focused programs and activities of other destination marketing organizations and industry associations;
- Gathering a collection of relevant and effective sustainability tools and resources (including check lists, tool kits, and workbooks) that have been developed for small business owners in other regions;
- Networking with agencies that can provide educational workshops and training opportunities for members and developing an appropriate lineup of activities for Tourism Saskatoon members;
- Compiling stories and profiles of local champions who have demonstrated leadership in the area of sustainability;
- Working with Tourism Saskatoon’s contracted marketing agency to develop a resource section on Tourism’s website.
The official launch date of Tourism Saskatoon’s sustainability initiative is slated for September, but Earth Day is April 22. We challenge you to start thinking and acting green today. Support or initiate Earth Day activities and join us in ensuring the long-term health and viability of our environment, our city and our tourism industry.
For more information about Tourism Saskatoon's green initiative, contact Tanya Ringdal at 306-855-2011 or firstname.lastname@example.org.
About Tourism Saskatoon
Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only six internationally accredited destination marketing organizations in Canada. Nicknamed “the hub city” for its numerous domestic and international transportation connections, Saskatoon is known for its expansive parklands and admired for its arts and culture scene, festivals, and major sporting events. For more information, visit www.tourismsaskatoon.com.