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SASKATOON'S WAKERIDE PROMISES GREAT ENTERTAINMENT

Published: Jul 6, 2011

The show must go on! Increased water levels and current will not stop WakeRide.

SASKATOON, SKJuly 6, 2011 – Tourism Saskatoon is proud to sponsor WakeRide, which returns to the banks of the South Saskatchewan River July 15 – 17. Despite concerns the wakeboard competition could be cancelled due to the increase in water level and current of the South Saskatchewan River, WakeRide’s other activities will take place as scheduled at Saskatoon’s Victoria Park.

“Rider and spectator safety is always our top priority,” says Kara Lackie with WakeRide. “If river levels remain high, it will create a challenge to put riders on the water. The volume and flow is only part of the concern, it is also the debris that comes with it.”

Now in its third year, WakeRide is a three-day professional wakeboard competition and music festival organized by a team of young Saskatoon professionals.

“This is a Saskatoon sports event and music festival for young people by young people to benefit young people,” says Lackie. Every dollar raised from the event goes to support inner city youth programs in Saskatoon. Over the past two years, WakeRide raised $60,000 for local youth programs including KidSport and White Buffalo Youth Lodge.

WakeRide’s feature rider for the 2011 wakeboard competition is Saskatchewan-native Rusty Malinoski, the world’s number one wakeboarder. Malinoski and the other professional wakeboarders will be riding slider pools in Victoria Park. Spectators will get tremendous up-close viewing of their spectacular wakeboarding tricks.

“We know people are looking forward to seeing the wakeboard competition,” says JoAnne Wasko, Director of Markets, Advertising & Media with Tourism Saskatoon. “It’s a thrill to watch them in action on the river, and it will be fun to see them in the slider pools. Plus, there is so much more for people to see and do. The organizers have put together a great schedule of activities and concerts in addition to the wakeboard competition itself.”

During the day, families can enjoy KidZone, professional skateboarding demonstrations and instruction, retail and food kiosks in WakeRide Village, and Freestyle Motocross. At night, WakeRide’s concert series will hit the stage. Headliners confirmed include Broken Social Scene, k-os, and One Bad Son.

Tickets for the 2011 WakeRide festival can be purchased online through Ticketmaster or at BackSide BoardShop, 1102-A 3rd Avenue North.

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 For more information, please contact:

Kelly Bertoncini
Manager, Media Relations

Tourism Saskatoon
Direct: 306-931-7585
kbertoncini@tourismsaskatoon.com

JoAnne Wasko
Director of Markets, Advertising & Media

Tourism Saskatoon

Direct: 306-931-7572

jwasko@tourismsaskatoon.com


Kara Lackie
Project Manager
On Purpose Leadership
Direct: 306-652-1487
klackie@onpurpose.ca

About Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services and advocacy. One of a few destinations in Canada, Tourism Saskatoon holds Destination Marketing Accreditation by Destination Marketing Association International. Nicknamed “the hub city” for its numerous domestic and international transportation connections, Saskatoon is known for its expansive parklands and admired for its arts and culture scene, festivals and major sporting events. For more information, visit www.tourismsaskatoon.com.  

About WakeRide

WakeRide is a three-day event in Saskatoon organized by a team of dedicated young-professionals for the purpose of making a difference for youth in Saskatoon. Their mission is to support Saskatoon charities dedicated to providing children with opportunities to participate in organized sports and recreation, as well as those organizations that improve the standard of living for underprivileged youth in Saskatoon. http://wakeride.ca

101-202 Fourth Avenue North, Saskatoon, SK S7K 0K1
Phone: (306) 242-1206 | Fax: (306) 242-1955 | 1-800-567-2444