THE DELTA BESSBOROUGH LAUNCHES BESSFEST.CA "ALL THE FESTIVALS - ONE CASTLE"
The Delta Bessborough, in cooperation with Saskatoon’s summer festivals and events, is launching a new website to assist festival and event goers with their summer travel plans.
Web surfers can head to www.bessfest.ca to take advantage of special guestroom pricing offers that are being made available at significantly reduced rates, in addition guests can link from this site to festival and event specific sites in order to find out more about what’s happening in Saskatoon this summer.
“The Delta Bessborough is central to all the festival and event locations” states Stefan Deprez, Director of Sales and Marketing at the Bessborough, “We have seen an increase over the past couple of years in the number of out of town guests making these events part of their summer getaways”. Due to the increased demand for these mini vacations, or “staycations” as they are often called, the Bessborough decided to help promote these events by offering attendees the opportunity to enhance their experience with an affordable overnight stay.
“We like to think that people will make 2011 their best festival ever by taking advantage of these specials offers” continues Deprez, “We’ve seen these offers grow in popularity alongside these events and we want to continue to see Saskatoon flourish as a destination”.
This initiative also offers numerous benefits for the festival community who can take advantage of the various marketing benefits of Delta Hotels corporate brand and the Bessborough’s allure as a destination unto itself.
About Delta Bessborough
The Delta Bessborough is Saskatoon’s historic landmark hotel. Nestled between two picturesque parks on the banks of the South Saskatchewan River the Delta Bessborough has been the city’s centre of hospitality for over 75 years.
About Delta Hotels and Resorts
A leading Canadian hotel management company, Delta Hotels and Resorts operates and franchises a diversified portfolio with 46 full-service, city centre and airport hotels and resorts under the Delta brand. Widely regarded as Canada’s “brand of choice” by guests and owners, Delta also distinguishes itself as an exemplary employer. It is the only hotel company to have been recognized for its sustained focus on business excellence by the prestigious National Quality Institute with three Canada Awards for Excellence, including the award program’s highest honour, the Order of Excellence (2007). The company has also consistently ranked as one of the country’s 50 Best Employers for 11 years, and has been named to the Green 30 since 2010. As well, its Corporate Social Responsibility platform, Delta Helps, includes a chain-wide commitment to the communities it serves through a national partnership with Habitat for Humanity Canada, participation in the Hotel Association of Canada’s Green Key Eco-Rating program, and work with various other charitable groups.
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For media enquiries, please contact:
Stefan Deprez, Director, Sales & Marketing