Published: Jun 1, 2011

Saskatchewan’s largest city’s social media trivia contest puts spotlight on Saskatoon’s tourism offerings.


SASKATOON, SKJune 1, 2011Tourism Saskatoon is launching a prize-per-day contest in celebration of Saskatchewan’s Tourism Awareness Week June 5 – 11. Starting June 5, the public can enter a new contest each day on Tourism Saskatoon’s mobile site (


To promote Tourism Awareness Week and drive traffic to Tourism Saskatoon’s new mobile site, Tourism Saskatoon will be promoting the contest via social media, including Twitter ( and Facebook (


“Tourism is important to Saskatoon’s economy and we are taking advantage of this opportune time to draw attention to our city’s impressive tourism offerings, and celebrate the experiences and memories they create for our visitors,” says JoAnne Wasko, Director of Markets, Advertising and Media with Tourism Saskatoon.


The prize for each day of the contest and the winner’s name will be announced the following morning on Tourism Saskatoon’s Twitter and Facebook accounts. The trivia question participants are required to answer will give a good indication of what the prize will be.


According to estimated figures by Tourism Saskatchewan, travel and tourism in Saskatoon alone generated an approximate $529.6 million in travel receipts in 2010. In August 2009, there were approximately 13,115 people employed in tourism-related jobs in Saskatoon.


Total traveller expenditures in the province of Saskatchewan were $1.634 billion in 2009, employing more than 62,000 people in the tourism sector. It is estimated that seven out of 10 workers got their first job in Saskatchewan’s tourism industry.


Led by the Tourism Industry Association of Canada, Tourism Week in Canada is June 6 – 12. This is the national celebration of Canada's tourism sector, and is organized by several public and private tourism stakeholders.


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For more information, please contact:

Kelly Bertoncini

Manager, Media Relations

Tourism Saskatoon

Direct: 306-931-7585


JoAnne Wasko

Director of Markets, Advertising & Media

Tourism Saskatoon

Direct: 306-931-7572


About Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services and advocacy. One of a few destinations in Canada, Tourism Saskatoon holds Destination Marketing Accreditation by the Destination Marketing Association International. Nicknamed “the hub city” for its numerous domestic and international transportation connections, Saskatoon is known for its expansive parklands and admired for its arts and culture scene, festivals and major sporting events. For more information, visit