SASKATOON, SK - March 25, 2011 - Responding to market trends, Tourism Saskatoon has launched a Quick Response (QR) code and mobile site providing information on upcoming events and more. When scanned, the QR code directs users to the mobile site found at http://m.tourismsaskatoon.com. The fully populated and operational mobile site launched March 1, 2011.
Tourism Saskatoon partnered with AllViso Solutions Ltd., a Saskatoon-based company specializing in the development of media and information distribution platforms. Among other content, the site includes flight arrivals and departures, accommodations, and things to do.
“Trends have been pointing towards an increase in the use of QR codes and mobile sites,” says JoAnne Wasko, Director of Markets, Advertising and Media with Tourism Saskatoon. “We had the QR code created and have been working hard on getting a simple, user-friendly mobile site ready for consumers, with content that will be updated on an ongoing basis.”
Tourism Saskatoon’s QR code has been printed in their 2011 Tourism Guide and
on the 2011 Mini-Map. It is also being used in advertising placements and at consumer
shows attended by Tourism Saskatoon staff.
Along with Tourism Saskatoon, several other tourism organizations have launched mobile sites including local hotels and festivals. “We want to show leadership in adopting new channels of communication and we’re happy to see that some of our tourism members have already embraced the technology,” states Todd Brandt, President and CEO of Tourism Saskatoon.
Tourism Saskatoon members with mobile sites include Travelodge Hotel Saskatoon (http://tlodgesktn.smartviso.com), Park Town Hotel (http://parktown.smartviso.com), Saskatoon Inn Hotel and Conference Centre (http://m.allviso.com/sktninn), Prairieland Park (http://prairieland.smartviso.com), Saskatoon Blues Festival (http://sktnblues.smartviso.com), Folkfest (http://sktnfolkfest.smartviso.com - seasonal), and Beily’s (http://beilys.smartviso.com).
“We’re thrilled with the response from mobile users,” says Jay Maharaj, President and CEO of AllViso Solutions Ltd. “Travelodge Hotel Saskatoon is receiving on average 1,600 page views per month and it continues to increase. And in the first half of March, Tourism Saskatoon reached 2,540 page views.”
In a study by Morgan Stanley, analysts project that by 2014 there will be more website page visits from mobile devices over desktop computers. Microsoft reports that there are over 1.08 billion smartphones in use worldwide. And according to the Canadian Wireless Telecommunications Association, mobile broadband subscriptions in Canada totalled over 5.6 million as of June 2010.
The QR code originates from Japan. It was created in 1994 and trademarked by Denso-Wave, a subsidiary of Toyota.
- 30 -
For more information, please contact:
Manager, Media Relations
Direct: (306) 931-7585
President and CEO
Direct: (306) 931-7574
President and CEO
AllViso Solutions Ltd.
Direct: (306) 979-8476
About Tourism Saskatoon
Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership advocacy and promotion. One of a few destinations in Canada, Tourism Saskatoon holds Destination Marketing Accreditation by the Destination Marketing Association International. Nicknamed “the hub city” for its numerous domestic and international transportation connections, Saskatoon is known for its expansive parklands and admired for its arts and culture scene, festivals and major sporting events. For more information, visit www.tourismsaskatoon.com.
About AllViso Solutions Ltd.
AllViso Solutions Ltd. develops and provides cutting edge media and information distribution platforms for a variety of industries. AllViso has simplified the application of complicated technologies by creating management tools that allow small to enterprise business, government agencies, and health care facilities to cost-effectively communicate with digital devices. AllViso’s solutions are designed to meet today's technology requirements and the foreseeable demands of media communication in the years to come. For more information, visit www.allviso.com.