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Strategic Plan

TOURISM SASKATOON STRATEGIC PLAN 2015 - 2019

Tourism Saskatoon released its 2015-2019 strategic plan, laying out the roadmap for increasing Saskatoon's presence as an ideal destination for business and leisure travel. 

Strategic priorities of the plan include:

  • Maximize return on investment to our Destination Marketing Program partners, government funding agencies and other major partners/shareholders.
  • Increase recognition of the Tourism Saskatoon brand locally, and Saskatoon as an excellent host city nationally and internationally.
  • Define and expand Tourism Saskatoon's role in product and policy development.
  • Increase the awareness and engagement of members, shareholders and the community at large.
  • Implement and market environmental stewardship by our members.

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