Strategic Plan

TOURISM SASKATOON Destination Strategy 2020 - 2022

Our Vision for Saskatoon is: Saskatoon is renowned worldwide as a place to be Inspired.

Our Mission is to drive the economic and social wellbeing of Saskatoon through marketing expertise and innovation.

Tourism Saskatoon's Strategic Pillars are:

  • Enhance & Evolve the Visitor Experience
  • Develop a sustainable industry
  • Live & Lead with our Brand
  • Operate a culturally sound & performance-based organization


With over 100 years of legacy and leadership at home and abroad, Saskatoon has built a strong foundation for the visitor economy to strengthen and grow. Tourism Saskatoon will help to fuel economic and social wellbeing to hotels, attractions, businesses and the community at large by driving visitation, extending traveller stays, increasing tourism spending and inspiring demand for Saskatoon experiences.


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