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Chief Executive Officer
My responsibilities cover many areas such as the implementation of the strategic plan set by the board of directors, resource development, team coordination, providing senior direction for research, marketing, and product development activities. I also manage Saskatoon's Destination Marketing Program and am the corporate liaison with the Saskatoon Hotel's Association, the City of Saskatoon, Tourism Saskatchewan, the Tourism Industry Association of Canada, and Destination Canada.
I liaise with local, provincial, and federal governments to advocate on behalf of tourism operators and our DMO to show tourism's impact on the Saskatoon economy.
I work with local, national and international media to promote tourism in Saskatoon. My team works with our industry partners to create opportunities for travel media to write about Saskatoon, highlighting our city on an international stage.
As the Destination Innovation Specialist, I am part of a team that drives innovation in the tourism industry. I started my career at Tourism Saskatoon in October 2018. I am currently the Destination Innovation Specialist. My position gets to work with the amazing people of Saskatoon to develop experiences and incubate events that make Saskatoon an even more amazing place to live and visit!
Favourite Saskatoon Activities: You wouldn’t ask a mother to pick a favourite child. I love Saskatoon’s culinary scene, live music, and anything that gets me outside or learning something new.
Visitor & Member Engagement
As liaison and point of contact between our partners, members, and our organization, I provide vital communications, reporting, and support for the delivery of strategic initiatives. In addition, I manage the membership program and the onsite visitor experience in our Visitor Centre.
Originally from Saskatoon, I’ve recently returned from 10 years abroad, working in the UK at Kensington Palace. I am proud of my years of experience delivering high levels of service within both office-based administrative environments and front-facing operations within the arts, heritage, tourism, and retail sectors, liaising at all levels within Canada and the UK.
Favourite Saskatoon Activities: I absolutely love summer in Saskatoon, specifically attending the Folkfest and Shakespeare on the Saskatchewan festivals.
As the Executive Assistant and Office Coordinator, I am responsible for supporting, communicating, and reporting to our CEO, the Board of Directors, and our Members. I am fortunate to engage with visitors offering a wide variety of events to experience in our beautiful city. Through my years of experience in Tourism, Travel, and Administrative roles, I look forward to meeting new people and sharing experiences.
Favourite Saskatoon Activities: I enjoy engaging with family and friends and experiencing our many culinary cuisines in Saskatoon and especially in the summer, I enjoy spending time along the river.
As the Director of Business & Destination Development, I work to bring National and International business events to Saskatoon that align with our local sectors of strength including Life Science, Agribusiness, Resources, and Technology. My team and I also focus on high-profile sport and cultural events that bring vibrancy and build on the legacy of sport in Saskatoon.
Travel trade is also covered with a current focus on increasing visitation from the UK, Germany, USA, and Japan. My work in Destination Development is to continue to evolve and grow Tourism Saskatoon’s role in the development and incubation of new tourism businesses, events, and festivals. Our aim is to build world-class experiences and events that will continue to position Saskatoon on the global stage while driving economic prosperity and social wellbeing in our community.
Favourite Saskatoon Activities: In the summer I love trekking around the Meewasin trail with our boys Emmett (6) and Isaac (1.2), stopping to play in parks and pick up sweet treats along the way.
I work with the Business Development Team which includes National, International & Sports, Travel Trade, and Destination Innovation to bring business and travellers to our great city. I work closely with our team to create BIDS, FAMS & Site Visits and provide convention services. I collaborate and connect with our partners and members to give our guests the best experiences Saskatoon has to offer while visiting. Over the past few years, I have had the opportunity to work with and provide support to our CEO and Board of Directors.
Favourite Saskatoon Activities: Jazz Festival & any festival or event that takes place on our beautiful riverbank & the amazing culinary experiences Saskatoon has to offer.
I work with local, provincial, and national sports organizations to identify and host sports events in Saskatoon. In addition to my work at Tourism Saskatoon, I am the Vice-Chair of Sport Tourism Canada's Board of Directors, Gordie Howe Sports Complex Board Member, and the Social Media Manager & Equipment Manager for the Saskatoon Hilltops.
Favourite Saskatoon Activities: Football games at Saskatoon Minor Football Field, concerts at SaskTel Centre
Promoting Saskatoon internationally, developing the Legacy Project, and working with community leaders and innovators are just a few of the perks that encompass my role. I have been with Tourism Saskatoon for the past 6 years and continue to realize every day all the amazing things that make Saskatoon unique.
Favourite Saskatoon Activities:
- Definitely eating out – restaurants, food trucks, festivals, you name it
- Walking the Meewasin Trail
- Exploring new shops in different neighborhoods
I have been with the Tourism Saskatoon team since November 2019 and wear two hats within the organization. The first is working closely with tour operators and travel agents to promote Saskatoon as a leisure destination to both domestic and international visitors. I also work with the business events team to position Saskatoon as a choice destination for conferences, trade shows and special events, focusing primarily on international markets. Both these roles allow me to showcase the beauty and uniqueness of Saskatoon to the world. I am passionate about bringing diversity, inclusion, and sustainability into the tourism industry and beyond.
Favourite Saskatoon Activities:: Naughty by Nature at Beavery Creek, eating the vegan spring rolls at Odd Couple and sipping cucumber gin in the flower fields at Black Fox.
Business Development -Ottawa
I am responsible for promoting Saskatoon as a national convention and event destination. I focus on generating new opportunities and sustaining the loyalty of our repeat clientele while building strong local support for your conference in Saskatoon. There is constant collaboration with our Saskatoon partners as we work to make your time here an enjoyable success.
Favourite Saskatoon Activities:
- Blackfox Gin tasting
- Odla Farm to the Table Dining experience
- Wanuskewin Han Wi Moon Dinner