Saskatoon Sports Tourism is a non-profit organization formed to guide the attraction, retention and creation of sports tourism activities in the city of Saskatoon.
Sports Tourism is defined as any activity in which people are attracted to a particular centre as an event participant, an event spectator or attend sports attractions and business meetings.
Services provided by the organization include bid marketing and publicity assistance. As members of the Canadian Sports Tourism Alliance (CSTA), Saskatoon Sports Tourism can provide further assistance with access to an event search engine and database, the Sports Tourism Economic Assessment Model (STEAM), and a business plan template.
In addition to the economic benefits for direct service businesses such as sports facilities, airports, service stations, eating establishments and hotels there are numerous additional positive impacts on the city. These positive impacts include increased community spirit, the development of highly skilled volunteers and increased positive exposure for Saskatoon.
http://www.saskatoonsportstourism.ca/